Wells Fargo
Merchant Ecosystem
Unifying a fragmented landscape of merchant tools into a singular, cohesive dashboard experience.
Ecosystem Audit
The merchant experience was split across 14 legacy portals, each with competing design patterns and disconnected data silos.
-
account_tree
Systemic Redundancy
User identity was re-verified in 4 separate stages of the transaction lifecycle.
-
warning
Cognitive Load
Average task completion time exceeded 12 minutes due to inconsistent UI labels.
Legacy Portals
User Churn Risk
Visual Language Alignment
Moving from institutional grey to "Bioluminescent Growth." Establishing trust through depth and clarity.
Tonal Layering
We eliminated borders in favor of surface-elevation shifts, creating a UI that feels sculpted rather than framed.
The "Fire" Palette
Amber accents for high-priority transaction states.
Newsreader Serif
Adaptive Grid
The Merchant Dashboard
Executive Pulse
Transaction Volume Alignment
Elevated with AI
If I were leading this project today, here's where AI agents would carry parts of the workflow, freeing humans for the judgment calls that actually need them.
Ecosystem Audit
- Crawls all merchant surfaces
- Maps tone and visual drift
Token Reconciliation
- Suggests design token unifications
- Surfaces conflicts across products
Tonal Linting
- Flags voice drift in shipped copy
- Aligns to tonal system
Dashboard Personalization
- Surfaces right widgets per role
- Adapts to merchant context
Stakeholder Reporting
- Auto-generates Executive Pulse
- Pulls from raw merchant data