Content Designer / Builder
How I work
Define the problem
Align team & available resources
Research & empathize
Ideate & explore
Define hypothesis & success metrics
Design & prototype
Test & analyze results
Iterate & refine
Build & ship
Measure & optimize
Selected projects
A closer read of the decisions behind the work: what was getting in the way, what changed, and what moved.
Choose a case study to explore
Redesigning the checkout and subscription experience for Adobe's commerce platform. Reducing friction at critical conversion points through content strategy, social proof, and streamlined purchase flows.
View Case Study arrow_forward"Krishna is a great collaborator and teammate, easy to work with, with strong communication across the team and stakeholders. At Adobe, she brought new ideas, attention to data, and collaboration to every test."
Denis Sergeychik
Product Design Manager, Adobe
"I was immediately impressed with Krishna's curiosity and the intelligent questions she asked at every turn. Her practice of digging into intent helped her create strong content for the user experience, and her kind, empathetic determination shaped the best outcomes for members."
Bash Beard
Content Designer / UX Writer • Credit Karma
"Krishna was a wonderful design partner. She combined strong user empathy with business intuition, was an extremely collaborative thought partner, and had a super-human ability to juggle different contexts and projects at once."
David Mikhail
Product, Gusto
Free resource
A practical guide to designing and shipping with AI — from frameworks and agents to memory systems, security, and applied examples.
Read the handbook →11 chapters
I connect contrasting elements across disciplines, experts, and raw materials to produce work that couldn't exist any other way.
I build teams, systems, and products that evolve with shifting conditions without losing their core intent.
I treat the people I design for as people, building work that earns trust through genuine value.
I pair evidence with judgment, holding every detail to a standard that does not compromise.
I distill complexity into work that communicates its purpose without explanation.
I treat every version as a hypothesis, refining through rapid cycles until the solution feels inevitable.