Hi, I’m Krishna Parekh
Design Architect
5+
Enterprise brands
50+
Growth experiments
∞
Design variations
E2E
End-to-end ownership
Design Architect
"Krishna is a great collaborator and teammate, easy to work with, with strong communication across the team and stakeholders. At Adobe, she brought new ideas, attention to data, and collaboration to every test."
Denis Sergeychik
Product Design Manager, Adobe
"I was immediately impressed with Krishna's curiosity and the intelligent questions she asked at every turn. Her practice of digging into intent helped her create strong content for the user experience, and her kind, empathetic determination shaped the best outcomes for members."
Bash Beard
Content Designer / UX Writer • Credit Karma
"Krishna was a wonderful design partner. She combined strong user empathy with business intuition, was an extremely collaborative thought partner, and had a super-human ability to juggle different contexts and projects at once."
David Mikhail
Product, Gusto
I connect contrasting elements across disciplines, experts, and raw materials to produce work that couldn't exist any other way.
I build teams, systems, and products that evolve with shifting conditions without losing their core intent.
I treat the people I design for as people, building work that earns trust through genuine value.
I pair evidence with judgment, holding every detail to a standard that does not compromise.
I distill complexity into work that communicates its purpose without explanation.
I treat every version as a hypothesis, refining through rapid cycles until the solution feels inevitable.
