About
Currently exploring how AI retrieves and prioritizes information — and what makes an output worth acting on.
Design Architect
I find where value breaks down between the business, product, and customer — then rebuild the experience, messaging, or system that closes the gap.
For 10 years I've done this across consumer technology and financial enterprises, moving deliberately through brand, content, product, and growth to understand how each part of a business either generates or loses revenue.
That work produced:
- Adobe: Ran design and copy experiments on checkout flows, identified hidden product relationships users cared about, and drove $1M ARR through precise language and personalization.
- Wells Fargo: Built a merchant dashboard from scratch, diagnosing what merchants actually needed to see and prioritizing the data that moved their business forward.
- Credit Karma: Designed flows, content systems, and a personalization framework that unified financial products around user goals, giving people a clear path to their next financial decision.
- Yamaha Music: Reconnected siloed departments to the founding brand mission, creating a consistent product and brand experience across the company.
My method is to examine the business, the product, and the customer simultaneously — find where they're breaking apart, then build the precise fix that works for all three. I synthesize product reality, technical constraint, and user truth into decisions that hold.
Today I investigate and experiment on how AI systems retrieve and prioritize information — specifically what it takes for an output to reach a user or agent as something meaningful enough to act on. That's the same problem I've been solving at the human level for ten years. AI is the next layer.
My focus now is finding the precise connection that builds trust and revenue at every layer, existing and emerging.