Case Studies
Each project follows a structured UX thinking process — from uncovering real problems to delivering measurable impact.
How I Think Through Design
Discover
Research users, stakeholders, and market context to uncover the real problem space.
Define
Synthesize insights into clear problem statements and opportunity areas.
Ideate
Generate divergent solutions through collaborative brainstorming and sketching.
Prototype
Build tangible representations to test assumptions before full investment.
Test
Validate with real users, measure outcomes, and identify what to refine.
Deliver
Ship polished solutions and measure impact against business goals.
Discover
Audited 200+ components across Adobe's design system for checkout inconsistencies.
Define
Identified 18% drop-off at payment step driven by cognitive overload.
Ideate & Prototype
Created value-anchor content strategy and social proof micro-copy experiments.
Test & Deliver
A/B tested across 3 markets. Reduced checkout abandonment by 12%.
Adobe
Crafting a modular language for creative expression. A technical evolution of global components, balancing rigid engineering with the fluidity of the creative mind.
View Case Study arrow_forwardWells Fargo
Redefining the architecture of modern finance. Navigating the complexity of legacy systems to surface clarity, security, and trust in every digital touchpoint.
Discover
Interviewed 40+ users and mapped legacy banking flows across 6 product lines.
Define
Framed trust deficit as core barrier — users felt unsafe navigating complex financial tasks.
Ideate & Prototype
Designed progressive disclosure patterns and contextual security indicators.
Test & Deliver
Usability testing with 25 participants. Reduced task errors by 34%.
Discover
Analyzed behavioral data across 5M+ users to identify financial anxiety patterns.
Define
Reframed credit score as a wellness journey, not a judgment.
Ideate & Prototype
Designed empathetic nudge system with celebration moments and guided actions.
Test & Deliver
Rolled out to 3 segments. Increased member engagement by 22%.
Credit Karma
Illuminating the path to financial wellness. Designing empathetic interfaces that empower users to take control of their future with confidence and ease.
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